case study

Creating sustainable growth across regions

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A leading Customer Communications software vendor was in need for an established Marketing agency to form a global partnership that would provide international coverage, business development expertise and the right tools to help accelerating the market leader’s Sales generation on multiple continents.

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This key player was expanding its global coverage on a fast pace; needing to adapt their outreach to a multinational business environment while strengthening their positioning within the highly competitive market.

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S2M was a perfect fit to create a long-term business partnership on a global level to successfully tackle these challenges. Providing all necessary tools and expertise to support this client in its expansion. S2M would not only meet commercial requirements, but also help elaborate the most beneficial positioning of the client’s solution portfolio.

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Providing the most relevant services, anytime and anywhere

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Combining in-depth market analysis, knowledge development of the client’s solutions and business development expertise, S2M implemented the most effective and efficient Lead Generation engine for this client, worldwide.Providing a flexible and custom solution based on the client’s needs as well as local market requirements, S2M implemented a broad portfolio of Demand Generation strategies – from nurturing Inbound Leads, executing Lead Generation on scale up to conducting focused ABM activities on Key Accounts.

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Additionally, due to the extensive amount of market feedback generated over time, S2M helped strengthening the leader’s positioning on multiple continents while generating highly qualified leads with Key Market Players, leading to multiple million € deals.

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Worldwide success story

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Over the years, working together in the APAC, America, and EMEA regions, S2M contributed to generating over €97 million sales pipeline by empowering Sales and Marketing teams to meet their KPIs.

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The ability to scale combined with specialized knowledge and methodology led to a successful collaboration and results throughout any targeted market. By supporting local sales teams to be more productive and allowing for a faster time-to-market, S2M supported this client to grow quicker, more efficiently, and establish its market positioning on a global scale.

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During the collaboration, S2M was able to feed the client’s sales pipeline with over 1 300+ highly qualified meetings, of which over 50 % led to confirmed sales opportunities and the signature of numerous new clients representing over €17 million revenue.